PETA (People for Ethical Treatment of Animals) is often an easy target for ridicule. In their quest for animal rights they’ve been known to go over the top once in awhile. One new tactic to promote their cause doesn’t focus on inhumane treatment of animals but seeks to show the benefits of not eating meat and eating alternatively more vegetables. This is the same advice dispensed by all major health and nutrition organizations, including the U.S. government. PETA’s new TV ad, banned by NBC for its Super Bowl Sunday event, is barely indistinguishable from Victoria’s Secret TV ads which saturate the airways. Or less offensive than Pfizer’s ubitquitious TV ads selling the most abused recreational drug ever concocted by man: Viagra. For sheer lasciviousness PETA’s “Veggie Love” ads can’t compete with Viagra’s leering antique TV males singing and winking about four day-long viva erections.
NBC’s email asking PETA to edit their ad is actually more shocking than the actual ad. The NBC email reads: Sent via e-mail
The PETA spot submitted to Advertising Standards depicts a level of sexuality exceeding
our standards. Listed below are the edits that need to be made. Before finalizing the
spot, we would like to view a Quicktime file as well as a DVD with high resolution.
:12- :13- licking pumpkin
:13- :14- touching her breast with her hand while eating broccoli
:19- pumpkin from behind between legs
:21- rubbing pelvic region with pumpkin
:22- screwing herself with broccoli (fuzzy)
:23- asparagus on her lap appearing as if it is ready to be inserted into vagina
:26- licking eggplant
:26- rubbing asparagus on breast
Vice President, Advertising Standards
See the PETA ad below. and maybe PETA should adopt the Danish approach to promoting veggies:
Firmafrugt: The Danish Workplace Fruit Initiative
Denmark is the only country with a well-established program bringing the “Five a Day” fruit and vegetable concept into the workplace. In Denmark, this is actually a six-a-day program, called “6
Here’s one of there posters to promote “6-a-Day…of course the Danish pronunciation of the number “six” is ….sex.
‘Veggie Love’: PETA’s Banned Super Bowl Ad