Turn Me Off

Am I watching too much TV? Must be if a certain car ad with a sleazy-voiced woman makes me want to scream. You know it..right? “When you turn your car on…does it return the favor,” she intones breathlessly, as if longing for the gearshift knob. Of course, the sexualization of a machine bothers me…but even more is the fact that damn it, you don’t “turn” a car “on.” Oh, sexy lady behind the wheel, you “start” a car…and you turn on your Hoover, turn on your iron, turn on your washing machine, turn on your oven…but you do NOT turn on you friggin’ car.

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