Why didn't Apple just call it the iPhone 5 instead of wimpy-sounding 4S. First big mistake by Apple in quite a while. The big mistake could have been avoided by the small solution of naming yesterday's-announced new iPhone the iPhone 5. That's what everyone wanted and expected. Then in six months or a year reveal the, you guessed it… iPhone6, or the iSix..or the SixSenz… a “phone” that would be a virtual sixth sense, anticipating and fulfilling your every need, non-need or whim. The new iPhone 4S almost meets that goal with SIRI (not Suri, Tom & Katie's seedling), a virtual personal assistant or butler you call for by simply commanding “her” to do whatever.. Sort of like, “James, tea please and then have the footman bring round the carriage.” But 4S? Sounds like a midrange model Chevy Malibu when the world wanted a Ferrari.